MELANY's data-driven read on Nike, Inc. · Rubber & Plastics Footwear.
Nike is the largest athletic footwear and apparel brand in the world, with footwear generating about two-thirds of sales; its performance footwear categories include basketball, running, and football (soccer). Its brands are Nike, Jordan (premium athletic footwear and clothing), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers, and runs e-commerce platforms in more than 40 countries.
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