MELANY's data-driven read on Yum! Brands, Inc. · Retail-Eating Places.
Yum Brands generated over $68 billion in systemwide sales from more than 63,000 restaurants across 155 markets as of year-end 2025, ranking as the world's second-largest restaurant firm by dollar sales. Its portfolio comprises KFC (33,897 stores), Pizza Hut (19,974), Taco Bell (9,030), and Habit Burger (384), with 72% of locations outside the US. With 97% of its restaurants franchised, 64% of revenue comes from franchise royalties and marketing contributions, the balance from company-owned locations.
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