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Yum! Brands, Inc. (YUM) Stock Rating & Analysis
As of October 6, 2026, MELANY rates Yum! Brands, Inc. 63 out of 100 (Hold). Its highest factor score is catalyst setup at 90, and its lowest is price momentum at 39.
MELANY ratingRated 2026-10-06YUM · composite score
About Yum! Brands, Inc.
Yum Brands generated over $68 billion in systemwide sales from more than 63,000 restaurants across 155 markets as of year-end 2025, ranking as the world's second-largest restaurant firm by dollar sales. Its portfolio comprises KFC (33,897 stores), Pizza Hut (19,974), Taco Bell (9,030), and Habit Burger (384), with 72% of locations outside the US. With 97% of its restaurants franchised, 64% of revenue comes from franchise royalties and marketing contributions, the balance from company-owned locations.
Rating as of 2026-10-06 · this is a dated snapshot; the live rating is in the app (Pro, free for 30 days). The price above updates in real time.
Why YUM scores 63/100
YUM's 8 factor scores run from 39 to 90, and 5 of them sit above its composite of 63. Here is how YUM breaks down.
Whether the price looks cheap or expensive against earnings, growth, and peers.
- P/E 17.6x vs sector 21.0x median
Margins, returns on capital, and balance-sheet strength.
- Gross margin 45%
Direction and relative strength of the recent share-price trend.
History of beating or missing estimates, and where estimates are heading.
- Beat EPS estimates 3 of last 4 quarters
- Earnings in 28 days (strong beat history)
What Wall Street price targets and revisions are signalling.
Near-term events that could move the stock.
- Earnings in 28 days
Upside weighed against volatility and drawdown risk.
How the current rate and market regime suits this kind of company.
How YUM compares
As of October 7, 2026, Yum! Brands, Inc. is tied for 5th of 20 in Consumer Discretionary Stocks, where the average score is 59.
Key risks for YUM
- Weak price momentum, trend not yet confirmed, may need more time to set up
Sector and theme context
Yum! Brands, Inc. sits in the Consumer discretionary cycle theme, which MELANY currently rates 11/100 for strength. Theme strength feeds YUM's momentum and catalyst factors above.
Tracking YUM
Yum! Brands, Inc. rates Hold right now, so MELANY is not flagging a fresh entry. Add YUM to a watchlist in the app to follow its rating; an alert the moment it changes is part of Pro, free for 30 days.
How MELANY rates YUM
MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Yum! Brands, Inc.'s 63/100 reflects mature factor weighting for its profile.
Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.
Frequently asked questions about YUM
Is Yum! Brands, Inc. (YUM) a buy?
As of 2026-10-06, MELANY rated Yum! Brands, Inc. Hold with a composite score of 63/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.
What is Yum! Brands, Inc.'s MELANY score?
Yum! Brands, Inc. (YUM) has a MELANY composite score of 63/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, macro fit.
How is the YUM stock rating calculated?
MELANY scores YUM from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.
Should I buy Yum! Brands, Inc. stock?
That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Yum! Brands, Inc. (YUM) Hold with a composite of 63/100 as of 2026-10-06. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.
What is the YUM stock price forecast?
MELANY does not publish price targets or forecasts for YUM. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 63/100 across eight factors for Yum! Brands, Inc., and re-scores automatically as new price, earnings, and fundamental data arrive.
Is YUM stock overvalued or undervalued?
MELANY's valuation factor currently reads 46/100 for Yum! Brands, Inc., where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives YUM's read.
What price should I buy YUM at?
MELANY is not flagging a fresh entry for YUM at its current Hold rating, so there is no entry zone to publish right now. Add YUM to a watchlist in the app to follow it; an alert the moment the rating changes is part of Pro, free for 30 days.
What are the risks of buying YUM stock?
The top risks MELANY currently flags for Yum! Brands, Inc.: Weak price momentum, trend not yet confirmed, may need more time to set up. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.
Is Yum! Brands, Inc. a good long-term investment?
For long-term durability the two factors that matter most are business quality, which MELANY scores 77/100 for Yum! Brands, Inc., and earnings track record, at 71/100. The 63/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.
Will YUM stock go up?
Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 39/100 for YUM right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.
How current is this YUM rating?
The rating on this page is a snapshot of MELANY's read as of 2026-10-06. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores YUM continuously as new price, earnings, and fundamental data arrive, and the current rating is in the app (Pro, free for 30 days).
How this rating works
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