Dollar General Corp. (DG) Stock Rating & Analysis

Dollar General, founded in 1939, is the largest dollar store operator in the US, with more than 20,000 small-box discount stores across 48 states and over $42 billion in fiscal 2025 sales. Its stores are heavily concentrated in rural and low-income markets underserved by big-box retailers. Its 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%), with more than 20% of sales from private label.