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Stock rating · Retail-Catalog & Mail-Order Houses
Amazon.com Inc (AMZN) Stock Rating & Analysis
As of October 7, 2026, MELANY rates Amazon.com Inc 64 out of 100 (Hold). Its highest factor score is catalyst setup at 88, and its lowest is valuation at 42.
MELANY ratingRated 2026-10-07AMZN · composite score
About Amazon.com Inc
Amazon is an online retailer and marketplace for third-party sellers. Retail-related revenue makes up about 74% of the total, followed by Amazon Web Services at 17% and advertising services at 9%. International segments account for 22% of total revenue, led by Germany, the United Kingdom, and Japan.
Rating as of 2026-10-07 · this is a dated snapshot; the live rating is in the app (Pro, free for 30 days). The price above updates in real time.
How AMZN's rating has moved
- +1Past week, since Sep 30: score rose 1 point to 64.
- +4Past four weeks, since Sep 9: score rose 4 points to 64.
Weekly points: Sep 9: 60 · Sep 16: 61 · Sep 23: 62 · Sep 30: 63 · Oct 7: 64 (this page).
From MELANY's own dated rating record. A tier change is reported as a move between named tiers; the score carries the direction.
Why AMZN scores 64/100
AMZN's 8 factor scores run from 42 to 88, and 4 of them sit above its composite of 64. Here is how AMZN breaks down.
Whether the price looks cheap or expensive against earnings, growth, and peers.
Margins, returns on capital, and balance-sheet strength.
- Gross margin 51%
- ROE 31%
Direction and relative strength of the recent share-price trend.
- 50-day MA above 200-day (golden cross zone)
History of beating or missing estimates, and where estimates are heading.
- Avg EPS beat +5%
- Earnings in 23 days (strong beat history)
What Wall Street price targets and revisions are signalling.
- Analyst targets 29% upside
Near-term events that could move the stock.
- Earnings in 23 days
Upside weighed against volatility and drawdown risk.
How the current rate and market regime suits this kind of company.
How AMZN compares
As of October 7, 2026, Amazon.com Inc ranks 4th of 20 in Consumer Discretionary Stocks, where the average score is 59.
Key risks for AMZN
- Performance partly driven by AI software / cloud, rotation away from this theme would hurt
Sector and theme context
Amazon.com Inc sits in the AI software / cloud theme, which MELANY currently rates 86/100 for strength. Theme strength feeds AMZN's momentum and catalyst factors above.
Tracking AMZN
Amazon.com Inc rates Hold right now, so MELANY is not flagging a fresh entry. Add AMZN to a watchlist in the app to follow its rating; an alert the moment it changes is part of Pro, free for 30 days.
How MELANY rates AMZN
MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Amazon.com Inc's 64/100 reflects mature factor weighting for its profile.
Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.
Frequently asked questions about AMZN
Is Amazon.com Inc (AMZN) a buy?
As of 2026-10-07, MELANY rated Amazon.com Inc Hold with a composite score of 64/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.
What is Amazon.com Inc's MELANY score?
Amazon.com Inc (AMZN) has a MELANY composite score of 64/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, macro fit.
How is the AMZN stock rating calculated?
MELANY scores AMZN from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.
Should I buy Amazon.com Inc stock?
That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Amazon.com Inc (AMZN) Hold with a composite of 64/100 as of 2026-10-07. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.
What is the AMZN stock price forecast?
MELANY does not publish price targets or forecasts for AMZN. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 64/100 across eight factors for Amazon.com Inc, and re-scores automatically as new price, earnings, and fundamental data arrive.
Is AMZN stock overvalued or undervalued?
MELANY's valuation factor currently reads 42/100 for Amazon.com Inc, where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives AMZN's read.
What price should I buy AMZN at?
MELANY is not flagging a fresh entry for AMZN at its current Hold rating, so there is no entry zone to publish right now. Add AMZN to a watchlist in the app to follow it; an alert the moment the rating changes is part of Pro, free for 30 days.
What are the risks of buying AMZN stock?
The top risks MELANY currently flags for Amazon.com Inc: Performance partly driven by AI software / cloud, rotation away from this theme would hurt. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.
Is Amazon.com Inc a good long-term investment?
For long-term durability the two factors that matter most are business quality, which MELANY scores 69/100 for Amazon.com Inc, and earnings track record, at 70/100. The 64/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.
Will AMZN stock go up?
Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 60/100 for AMZN right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.
How current is this AMZN rating?
The rating on this page is a snapshot of MELANY's read as of 2026-10-07. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores AMZN continuously as new price, earnings, and fundamental data arrive, and the current rating is in the app (Pro, free for 30 days).
How this rating works
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Every rating graded in public, AMZN included
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