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Stock rating · Apparel & Other Finishd Prods of Fabrics & Similar Matl
Under Armour, Inc. (UAA) Stock Rating & Analysis
As of November 11, 2026, MELANY rates Under Armour, Inc. 43 out of 100 (Promising). Its highest factor score is earnings track record at 94, and its lowest is price momentum at 34.
MELANY ratingRated 2026-11-11UAA · composite score
About Under Armour, Inc.
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Its performance-based clothing and shoes are bought by professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. It sells through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
Rating as of 2026-11-11 · this is a dated snapshot; the live rating and the live price are in the app (the rating is part of Pro, free for 30 days).
Why UAA scores 43/100
UAA's 8 factor scores run from 34 to 94, and 4 of them sit above its composite of 43. Here is how UAA breaks down.
Whether the price looks cheap or expensive against earnings, growth, and peers.
Margins, returns on capital, and balance-sheet strength.
- Gross margin 47%
Direction and relative strength of the recent share-price trend.
History of beating or missing estimates, and where estimates are heading.
- Beat EPS estimates 3 of last 4 quarters
- Avg EPS beat +200%
What Wall Street price targets and revisions are signalling.
- Analyst targets 28% upside
Near-term events that could move the stock.
Upside weighed against volatility and drawdown risk.
How the current rate and market regime suits this kind of company.
How UAA compares
As of November 13, 2026, Under Armour, Inc. ranks 3rd of the 4 companies with a MELANY rating page in its SEC industry group (Apparel & Other Finishd Prods of Fabrics & Similar Matl), where the average score is 55.
Key risks for UAA
- Negative free cash flow, company consuming cash, not generating it
- Short interest 45% of float, high volatility risk on news
- Weak price momentum, trend not yet confirmed, may need more time to set up
- No positive trailing earnings, valuation cannot be anchored to current P/E
Sector and theme context
Under Armour, Inc. sits in the Consumer discretionary cycle theme, which MELANY currently rates 50/100 for strength. Theme strength feeds UAA's momentum and catalyst factors above.
UAA trade plan (Pro)
MELANY has a full position plan for Under Armour, Inc.: a smart entry zone, an alert level, position sizing, and quarterly review triggers. It is part of Market Eyes Pro, and the first 30 days are free.
How MELANY rates UAA
MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Under Armour, Inc.'s 43/100 reflects speculative factor weighting for its profile. Position framework managed by score-based check-ins, not a fixed holding period.
Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.
Frequently asked questions about UAA
Is Under Armour, Inc. (UAA) a buy?
As of 2026-11-11, MELANY rated Under Armour, Inc. Promising with a composite score of 43/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.
How does UAA rank against similar companies?
As of November 13, 2026, Under Armour, Inc. ranks 3rd of the 4 companies with a MELANY rating page in its SEC industry group (Apparel & Other Finishd Prods of Fabrics & Similar Matl), where the average score is 55. Among the other names in the group, the highest scores belong to LEVI (67) and LULU (66).
Should I buy Under Armour, Inc. stock?
That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Under Armour, Inc. (UAA) Promising with a composite of 43/100 as of 2026-11-11. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.
What is the UAA stock price forecast?
MELANY does not publish price targets or forecasts for UAA. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 43/100 across eight factors for Under Armour, Inc., and re-scores automatically as new price, earnings, and fundamental data arrive. What it does read for UAA as of 2026-11-11: its analyst sentiment factor is 46/100 (Analyst targets 28% upside), and its price momentum factor is 34/100.
Is UAA stock overvalued or undervalued?
MELANY's valuation factor currently reads 40/100 for Under Armour, Inc., where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives UAA's read.
What price should I buy UAA at?
Rather than chasing the current price, MELANY computes a smart entry zone for UAA: the price area where risk and reward actually favor a new position, plus an alert level and position sizing. The exact levels are part of Market Eyes Pro, which starts with a 30-day free trial.
What are the risks of buying UAA stock?
The top risks MELANY currently flags for Under Armour, Inc.: Negative free cash flow, company consuming cash, not generating it; Short interest 45% of float, high volatility risk on news; Weak price momentum, trend not yet confirmed, may need more time to set up; No positive trailing earnings, valuation cannot be anchored to current P/E. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.
Is Under Armour, Inc. a good long-term investment?
For long-term durability the two factors that matter most are business quality, which MELANY scores 39/100 for Under Armour, Inc., and earnings track record, at 94/100. The 43/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.
Will UAA stock go up?
Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 34/100 for UAA right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.
How current is this UAA rating?
The rating on this page is a snapshot of MELANY's read as of 2026-11-11, and the score is not recomputed on this page. MELANY re-scores UAA as new price, earnings, and fundamental data arrive; the current rating and the live price are in the app (the rating is part of Pro, free for 30 days).
How this rating works
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