MELANY's data-driven read on Under Armour, Inc. · Apparel & Other Finishd Prods of Fabrics & Similar Matl.
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Its performance-based clothing and shoes are bought by professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. It sells through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
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