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Under Armour, Inc. Class C (UA) Stock Rating & Analysis

As of October 13, 2026, MELANY rates Under Armour, Inc. Class C 57 out of 100 (Promising). Its highest factor score is catalyst setup at 88, and its lowest is price momentum at 29.

MELANY ratingRated 2026-10-13

UA · composite score

57/100
Promising
···
Live price
Quality34
Momentum29
Risk-adjusted45
Source basis SEC filings and live market dataDated snapshot

About Under Armour, Inc. Class C

Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Its performance-based clothing and shoes are bought by professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. It sells through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.

Rating as of 2026-10-13 · this is a dated snapshot; the live rating is in the app (Pro, free for 30 days). The price above updates in real time.

Why UA scores 57/100

UA's 8 factor scores run from 29 to 88, and 3 of them sit above its composite of 57. Here is how UA breaks down.

Valuation71/100

Whether the price looks cheap or expensive against earnings, growth, and peers.

  • PEG ratio 1.21 (< 1 = undervalued)
Business quality34/100

Margins, returns on capital, and balance-sheet strength.

  • Gross margin 46%
Price momentum29/100

Direction and relative strength of the recent share-price trend.

Earnings track record81/100

History of beating or missing estimates, and where estimates are heading.

  • Beat EPS estimates 3 of last 4 quarters
  • Earnings in 23 days (strong beat history)
Analyst sentiment56/100

What Wall Street price targets and revisions are signalling.

Catalyst setup88/100

Near-term events that could move the stock.

  • Earnings in 23 days
Risk-adjusted profile45/100

Upside weighed against volatility and drawdown risk.

Macro fit50/100

How the current rate and market regime suits this kind of company.

How UA compares

As of October 13, 2026, Under Armour, Inc. Class C ranks 3rd of the 3 companies with a MELANY rating page in its SEC industry group (Apparel & Other Finishd Prods of Fabrics & Similar Matl), where the average score is 62.

All stock rating pages.

Key risks for UA

  • Weak price momentum, trend not yet confirmed, may need more time to set up
  • No positive trailing earnings, valuation cannot be anchored to current P/E

Sector and theme context

Under Armour, Inc. Class C sits in the Consumer discretionary cycle theme, which MELANY currently rates 9/100 for strength. Theme strength feeds UA's momentum and catalyst factors above.

UA trade plan (Pro)

MELANY has a full position plan for Under Armour, Inc. Class C: a smart entry zone, an alert level, position sizing, and quarterly review triggers. It is part of Market Eyes Pro, and the first 30 days are free.

Suggested entry zoneLocked
Alert levelLocked
Position sizingLocked
Review triggersLocked

How MELANY rates UA

MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Under Armour, Inc. Class C's 57/100 reflects speculative factor weighting for its profile. Position framework managed by score-based check-ins, not a fixed holding period.

Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.

Frequently asked questions about UA

Is Under Armour, Inc. Class C (UA) a buy?

As of 2026-10-13, MELANY rated Under Armour, Inc. Class C Promising with a composite score of 57/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.

What is Under Armour, Inc. Class C's MELANY score?

Under Armour, Inc. Class C (UA) has a MELANY composite score of 57/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, macro fit.

How is the UA stock rating calculated?

MELANY scores UA from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.

Should I buy Under Armour, Inc. Class C stock?

That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Under Armour, Inc. Class C (UA) Promising with a composite of 57/100 as of 2026-10-13. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.

What is the UA stock price forecast?

MELANY does not publish price targets or forecasts for UA. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 57/100 across eight factors for Under Armour, Inc. Class C, and re-scores automatically as new price, earnings, and fundamental data arrive.

Is UA stock overvalued or undervalued?

MELANY's valuation factor currently reads 71/100 for Under Armour, Inc. Class C, where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives UA's read.

What price should I buy UA at?

Rather than chasing the current price, MELANY computes a smart entry zone for UA: the price area where risk and reward actually favor a new position, plus an alert level and position sizing. The exact levels are part of Market Eyes Pro, which starts with a 30-day free trial.

What are the risks of buying UA stock?

The top risks MELANY currently flags for Under Armour, Inc. Class C: Weak price momentum, trend not yet confirmed, may need more time to set up; No positive trailing earnings, valuation cannot be anchored to current P/E. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.

Is Under Armour, Inc. Class C a good long-term investment?

For long-term durability the two factors that matter most are business quality, which MELANY scores 34/100 for Under Armour, Inc. Class C, and earnings track record, at 81/100. The 57/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.

Will UA stock go up?

Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 29/100 for UA right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.

How current is this UA rating?

The rating on this page is a snapshot of MELANY's read as of 2026-10-13. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores UA continuously as new price, earnings, and fundamental data arrive, and the current rating is in the app (Pro, free for 30 days).

How this rating works

Market Eyes Live

Every rating graded in public, UA included

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