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Hubspot, Inc. (HUBS) Stock Rating & Analysis

MELANY's data-driven read on Hubspot, Inc. · Services-Prepackaged Software.

51/100
Promising
···
Live price

HubSpot provides a cloud-based marketing, sales, and customer service software platform it calls the growth platform, with applications available individually or packaged together. Its mission is to help companies grow better, and it has expanded from an initial focus on inbound marketing to address marketing, sales, and service more broadly. The company was founded in 2006, completed its IPO in 2014, and is headquartered in Cambridge, Massachusetts.

Rating as of 2026-08-13 · this is a dated snapshot, and the live rating is free in the app. Price above updates in real time.

Why HUBS scores 51/100

MELANY scores Hubspot, Inc. 51/100 by weighing eight factors. Here is how HUBS breaks down.

Valuation54/100

Whether the price looks cheap or expensive against earnings, growth, and peers.

  • Forward P/E 16.5x, earnings growth accelerating
  • PEG ratio 0.33 (< 1 = undervalued)
Business quality60/100

Margins, returns on capital, and balance-sheet strength.

  • Gross margin 84%
Price momentum43/100

Direction and relative strength of the recent share-price trend.

  • Price +11.8% above 50-day MA
Earnings track record78/100

History of beating or missing estimates, and where estimates are heading.

  • Beat EPS estimates 4 of last 4 quarters
Analyst sentiment58/100

What Wall Street price targets and revisions are signalling.

  • Institutional net buying +6.4%
Catalyst setup36/100

Near-term events that could move the stock.

Risk-adjusted profile65/100

Upside weighed against volatility and drawdown risk.

Macro fit50/100

How the current rate and market regime suits this kind of company.

Key risks for HUBS

Sector and theme context

Hubspot, Inc. sits in the AI software / cloud theme, which MELANY currently rates 78/100 for strength. Theme strength feeds HUBS's momentum and catalyst factors above.

HUBS trade plan (members only)

MELANY has a full position plan for Hubspot, Inc.: a smart entry zone, an alert level, position sizing, and quarterly review triggers. It unlocks free when you create an account.

Entry zoneLocked
Alert levelLocked
Position sizingLocked
Review triggersLocked

How MELANY rates HUBS

MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Hubspot, Inc.'s 51/100 reflects speculative factor weighting for its profile. Position framework managed by score-based check-ins, not a fixed holding period.

Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.

Frequently asked questions about HUBS

Is Hubspot, Inc. (HUBS) a buy?

As of 2026-08-13, MELANY rated Hubspot, Inc. Promising with a composite score of 51/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.

What is Hubspot, Inc.'s MELANY score?

Hubspot, Inc. (HUBS) has a MELANY composite score of 51/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, and macro fit.

How is the HUBS stock rating calculated?

MELANY scores HUBS from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.

Should I buy Hubspot, Inc. stock?

That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Hubspot, Inc. (HUBS) Promising with a composite of 51/100 as of 2026-08-13. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.

What is the HUBS stock price forecast?

MELANY does not publish price targets or forecasts for HUBS. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 51/100 across eight factors for Hubspot, Inc., and re-scores automatically as new price, earnings, and fundamental data arrive.

Is HUBS stock overvalued or undervalued?

MELANY's valuation factor currently reads 54/100 for Hubspot, Inc., where a higher score means the price looks more attractive against earnings, growth, and peers. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives HUBS's read.

What price should I buy HUBS at?

Rather than chasing the current price, MELANY computes a smart entry zone for HUBS: the price area where risk and reward actually favor a new position, plus an alert level and position sizing. The exact levels unlock free when you create a Market Eyes Live account.

What are the risks of buying HUBS stock?

The top risks MELANY currently flags for Hubspot, Inc.: Trailing P/E 82x, priced for sustained growth, any miss could de-rate hard; Performance partly driven by AI software / cloud, rotation away from this theme would hurt. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.

Is Hubspot, Inc. a good long-term investment?

For long-term durability the two factors that matter most are business quality, which MELANY scores 60/100 for Hubspot, Inc., and earnings track record, at 78/100. The 51/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.

Will HUBS stock go up?

Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 43/100 for HUBS right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.

How current is this HUBS rating?

The rating on this page is a snapshot of MELANY's read as of 2026-08-13. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores HUBS continuously as new price, earnings, and fundamental data arrive, and that current rating is free in the app.

Get free alerts when HUBS's rating changes Go to the website

HUBS's entry zone, live alerts, and full trade plan are free either way. The app is our flagship.