Home / Stock ratings / AI Software Stocks / HUBS

Stock rating · Services-Prepackaged Software

HubSpot, Inc. (HUBS) Stock Rating & Analysis

As of October 6, 2026, MELANY rates HubSpot, Inc. 59 out of 100 (Very Promising). Its highest factor score is catalyst setup at 79, and its lowest is price momentum at 31.

MELANY ratingRated 2026-10-06

HUBS · composite score

59/100
Very Promising
···
Live price
Quality60
Momentum31
Risk-adjusted65
Source basis SEC filings and live market dataDated snapshot

About HubSpot, Inc.

HubSpot provides a cloud-based marketing, sales, and customer service software platform it calls the growth platform, with applications available individually or packaged together. Its mission is to help companies grow better, and it has expanded from an initial focus on inbound marketing to address marketing, sales, and service more broadly. The company was founded in 2006, completed its IPO in 2014, and is headquartered in Cambridge, Massachusetts.

Rating as of 2026-10-06 · this is a dated snapshot; the live rating is in the app (Pro, free for 30 days). The price above updates in real time.

Why HUBS scores 59/100

HUBS's 8 factor scores run from 31 to 79, and 5 of them sit above its composite of 59. Here is how HUBS breaks down.

Valuation54/100

Whether the price looks cheap or expensive against earnings, growth, and peers.

  • Forward P/E 15.4x, earnings growth accelerating
  • PEG ratio 0.27 (< 1 = undervalued)
  • FCF yield 6.0%
Business quality60/100

Margins, returns on capital, and balance-sheet strength.

  • Gross margin 84%
Price momentum31/100

Direction and relative strength of the recent share-price trend.

Earnings track record77/100

History of beating or missing estimates, and where estimates are heading.

  • Beat EPS estimates 4 of last 4 quarters
  • Earnings in 29 days (strong beat history)
Analyst sentiment62/100

What Wall Street price targets and revisions are signalling.

  • Institutional net buying +3.1%
Catalyst setup79/100

Near-term events that could move the stock.

  • Earnings in 29 days
Risk-adjusted profile65/100

Upside weighed against volatility and drawdown risk.

Macro fit50/100

How the current rate and market regime suits this kind of company.

How HUBS compares

As of October 7, 2026, HubSpot, Inc. is tied for 18th of 20 in AI Software Stocks, where the average score is 67.

All stock rating pages.

Key risks for HUBS

  • Weak price momentum, trend not yet confirmed, may need more time to set up
  • Performance partly driven by AI software / cloud, rotation away from this theme would hurt

Sector and theme context

HubSpot, Inc. sits in the AI software / cloud theme, which MELANY currently rates 86/100 for strength. Theme strength feeds HUBS's momentum and catalyst factors above.

HUBS trade plan (Pro)

MELANY has a full position plan for HubSpot, Inc.: a smart entry zone, an alert level, position sizing, and quarterly review triggers. It is part of Market Eyes Pro, and the first 30 days are free.

Entry zoneLocked
Alert levelLocked
Position sizingLocked
Review triggersLocked

How MELANY rates HUBS

MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. HubSpot, Inc.'s 59/100 reflects mature factor weighting for its profile. Position framework managed by score-based check-ins, not a fixed holding period.

Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.

Frequently asked questions about HUBS

Is HubSpot, Inc. (HUBS) a buy?

As of 2026-10-06, MELANY rated HubSpot, Inc. Very Promising with a composite score of 59/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.

What is HubSpot, Inc.'s MELANY score?

HubSpot, Inc. (HUBS) has a MELANY composite score of 59/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, macro fit.

How is the HUBS stock rating calculated?

MELANY scores HUBS from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.

Should I buy HubSpot, Inc. stock?

That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates HubSpot, Inc. (HUBS) Very Promising with a composite of 59/100 as of 2026-10-06. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.

What is the HUBS stock price forecast?

MELANY does not publish price targets or forecasts for HUBS. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 59/100 across eight factors for HubSpot, Inc., and re-scores automatically as new price, earnings, and fundamental data arrive.

Is HUBS stock overvalued or undervalued?

MELANY's valuation factor currently reads 54/100 for HubSpot, Inc., where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives HUBS's read.

What price should I buy HUBS at?

Rather than chasing the current price, MELANY computes a smart entry zone for HUBS: the price area where risk and reward actually favor a new position, plus an alert level and position sizing. The exact levels are part of Market Eyes Pro, which starts with a 30-day free trial.

What are the risks of buying HUBS stock?

The top risks MELANY currently flags for HubSpot, Inc.: Weak price momentum, trend not yet confirmed, may need more time to set up; Performance partly driven by AI software / cloud, rotation away from this theme would hurt. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.

Is HubSpot, Inc. a good long-term investment?

For long-term durability the two factors that matter most are business quality, which MELANY scores 60/100 for HubSpot, Inc., and earnings track record, at 77/100. The 59/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.

Will HUBS stock go up?

Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 31/100 for HUBS right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.

How current is this HUBS rating?

The rating on this page is a snapshot of MELANY's read as of 2026-10-06. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores HUBS continuously as new price, earnings, and fundamental data arrive, and the current rating is in the app (Pro, free for 30 days).

How this rating works

Market Eyes Live

Every rating graded in public, HUBS included

MELANY scores more than 11,000 U.S. stocks and ETFs, PRISM ranks conviction and APEX writes the plan with one entry zone. Free to start on iOS and the web.

Get the free iOS app Create a free account on the web Free account, no card. Pro: 30 days free, then $9.99 a month.