Deckers Outdoor Corp (DECK) Stock Rating & Analysis

Deckers, founded in 1973 and based in California, designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively, and the firm also markets the niche sandal brand Teva. Most sales come through wholesale partnerships, but it also runs e-commerce in more than 50 countries and operates more than 200 company-operated stores, about half of them outlets. The US generated 58% of fiscal 2026 sales.