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Stock rating · Rubber & Plastics Footwear
Deckers Outdoor Corp (DECK) Stock Rating & Analysis
As of October 13, 2026, MELANY rates Deckers Outdoor Corp 72 out of 100 (Highest Conviction). Its highest factor score is catalyst setup at 100, and its lowest is price momentum at 32.
MELANY ratingRated 2026-10-13DECK · composite score
About Deckers Outdoor Corp
Deckers, founded in 1973 and based in California, designs and sells casual and performance footwear, apparel, and accessories. In fiscal 2026, Ugg and Hoka accounted for 50% and 47% of total sales, respectively, and the firm also markets the niche sandal brand Teva. Most sales come through wholesale partnerships, but it also runs e-commerce in more than 50 countries and operates more than 200 company-operated stores, about half of them outlets. The US generated 58% of fiscal 2026 sales.
Rating as of 2026-10-13 · this is a dated snapshot; the live rating is in the app (Pro, free for 30 days). The price above updates in real time.
Why DECK scores 72/100
DECK's 8 factor scores run from 32 to 100, and 4 of them sit above its composite of 72. Here is how DECK breaks down.
Whether the price looks cheap or expensive against earnings, growth, and peers.
- P/E 12.0x vs sector 21.0x median
- PEG ratio 1.03 (< 1 = undervalued)
- FCF yield 7.6%
Margins, returns on capital, and balance-sheet strength.
- Gross margin 58%
- ROE 43%
Direction and relative strength of the recent share-price trend.
History of beating or missing estimates, and where estimates are heading.
- Beat EPS estimates 4 of last 4 quarters
- Avg EPS beat +13%
- Earnings in 9 days (strong beat history)
What Wall Street price targets and revisions are signalling.
- Analyst targets 43% upside
Near-term events that could move the stock.
- Earnings in 9 days
Upside weighed against volatility and drawdown risk.
How the current rate and market regime suits this kind of company.
How DECK compares
As of October 13, 2026, Deckers Outdoor Corp ranks 1st of the 2 companies with a MELANY rating page in its SEC industry group (Rubber & Plastics Footwear), where the average score is 65.
Key risks for DECK
- Weak price momentum, trend not yet confirmed, may need more time to set up
Sector and theme context
Deckers Outdoor Corp sits in the Consumer discretionary cycle theme, which MELANY currently rates 9/100 for strength. Theme strength feeds DECK's momentum and catalyst factors above.
DECK trade plan (Pro)
MELANY has a full position plan for Deckers Outdoor Corp: a smart entry zone, an alert level, position sizing, and quarterly review triggers. It is part of Market Eyes Pro, and the first 30 days are free.
How MELANY rates DECK
MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Deckers Outdoor Corp's 72/100 reflects mature factor weighting for its profile. Position framework managed by score-based check-ins, not a fixed holding period.
Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.
Frequently asked questions about DECK
Is Deckers Outdoor Corp (DECK) a buy?
As of 2026-10-13, MELANY rated Deckers Outdoor Corp Highest Conviction with a composite score of 72/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.
What is Deckers Outdoor Corp's MELANY score?
Deckers Outdoor Corp (DECK) has a MELANY composite score of 72/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, macro fit.
How is the DECK stock rating calculated?
MELANY scores DECK from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.
Should I buy Deckers Outdoor Corp stock?
That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Deckers Outdoor Corp (DECK) Highest Conviction with a composite of 72/100 as of 2026-10-13. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.
What is the DECK stock price forecast?
MELANY does not publish price targets or forecasts for DECK. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 72/100 across eight factors for Deckers Outdoor Corp, and re-scores automatically as new price, earnings, and fundamental data arrive.
Is DECK stock overvalued or undervalued?
MELANY's valuation factor currently reads 73/100 for Deckers Outdoor Corp, where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives DECK's read.
What price should I buy DECK at?
Rather than chasing the current price, MELANY computes a smart entry zone for DECK: the price area where risk and reward actually favor a new position, plus an alert level and position sizing. The exact levels are part of Market Eyes Pro, which starts with a 30-day free trial.
What are the risks of buying DECK stock?
The top risks MELANY currently flags for Deckers Outdoor Corp: Weak price momentum, trend not yet confirmed, may need more time to set up. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.
Is Deckers Outdoor Corp a good long-term investment?
For long-term durability the two factors that matter most are business quality, which MELANY scores 81/100 for Deckers Outdoor Corp, and earnings track record, at 88/100. The 72/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.
Will DECK stock go up?
Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 32/100 for DECK right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.
How current is this DECK rating?
The rating on this page is a snapshot of MELANY's read as of 2026-10-13. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores DECK continuously as new price, earnings, and fundamental data arrive, and the current rating is in the app (Pro, free for 30 days).
How this rating works
Market Eyes Live
Every rating graded in public, DECK included
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