Privacy Policy

Last updated: September 28, 2026  ยท  Applies to the Market Eyes Live website, mobile website, iOS app and public data services

We do not sell your personal information, and we do not share it for targeted advertising. There are no advertising SDKs in Market Eyes Live and we do not track you across other companies' apps or websites. We use our own analytics, plus Google Analytics 4 working for us as a service provider with its advertising features turned off, to understand how the Service is used. You can turn analytics off at any time with the "Do Not Sell or Share" control described below. The app works the same either way.

1. Who We Are and What This Policy Covers

Market Eyes Live ("we", "us") operates the Market Eyes Live website, mobile website and iOS app, and the free public data services described in our API Terms (together, the "Service"). This policy explains what information the Service collects, how we use it, who receives it, how long we keep it, and the choices you have. Questions go to team@marketeyeslive.com.

2. Information We Collect

Account information: When you create an account we collect your email address and, if you choose to give them, your name and phone number. Passwords are handled by our sign in provider (Supabase) and stored only in hashed form; they never reach our own servers. You can also sign in with Apple or with Google. With Apple we receive an Apple account identifier and your email address (or an Apple private relay address), plus your name if you choose to share it. With Google we receive your name, email address and the basic profile details Google shares at sign in. If you use a one time sign in link, we email that link to you. When you sign up we also store with your account how you found us (for example a campaign, referral or search source) and a random identifier from your device.

Profile and preferences: Your Sim trader profile has a handle, an optional display name, and an icon or a profile photo you upload. On the website you can add optional profile details: first and last name, phone number, company, role, an NMLS license number if you are a mortgage professional, and a short bio. A short optional survey asks about your investing persona, experience level, goals, the approximate amount you invest (a range) and how you heard about us. We store your notification and alert preferences. Some settings in the mobile apps, such as home state, risk tolerance, goal, investable amount range and broker, are saved only on your device and are not sent to us. We do not send text messages. A phone number you enter when you sign up or in your website profile is stored with your account, is never used for advertising, and is never sold or shared.

Subscription and purchase information: If you subscribe to Pro we store your plan, status, and trial and renewal dates. On the website, Stripe processes payments; we receive a customer ID and your subscription status, never your full card number. In the iOS app, Apple processes payments and RevenueCat manages your subscription status for us; RevenueCat receives our account ID for you, your purchase details from Apple, and technical details about your device (see Third Party Services). If you cancel or ask to cancel, we record when you did it, where in the app, any reason you choose to give, your account email and your browser details.

Investing and practice information you add: Your watchlists, the portfolio positions you enter (ticker, shares, cost basis, purchase date and notes) and any CSV file you import, the entry plans and alerts you set, your paper trading (Sim) account (balance, orders, positions, trades, streaks and rank), your league, duel, battle and vote activity, and the cards you swipe or save in Discover.

Messages and shared media: Market Eyes Live includes league chats, group chats, direct messages and the Arena broadcast board. When you send a message, a photo, a voice note, a reaction or a trade card, we store it so we can deliver it to the people you send it to, along with delivery and read status. Before a photo leaves your device the app saves it as a new image file, which removes embedded location and camera details (animated GIFs are sent as they are). Chat photos and voice notes are kept in private storage that members of the conversation open through short lived links. Posts on the Arena broadcast board are visible to every signed in member. An automatic filter checks the text you post for objectionable words. The Market Eyes Coach account is run by our team, so our team reads messages you send to it. Messages are used to operate the messaging features and keep them safe, never for advertising.

Usage and product analytics: To understand which features people use and to improve the Service, we collect first party usage events: the features you use (for example rating a stock, opening a chart, adding to a watchlist, swiping in Discover or placing a Sim trade), the screens you view and for how long, how far you scroll and which sections of a score you read, sessions, app open and background events, which widgets you have placed, paywall and subscription steps, and notification opens. Each event carries the app version, the platform, your browser or app user agent (which identifies the device type, operating system and browser), and your approximate location (country and region). We also record how you found us: the referring page, landing page, campaign tags and ad click identifiers in the link you followed (such as gclid, fbclid or ttclid). Events are linked to your account when you are signed in. Before you sign up they are tied only to a random identifier stored on your device; when you sign up, that identifier is stored with your account, so those earlier visits can be connected to it.

Server records of core actions: Separately from analytics, our servers keep a record of core actions such as rating a stock, placing a Sim trade and checking in to your daily streak. We use these records to run features (for example streaks), to count usage, and to protect the Service. The analytics opt out described below does not turn these records off.

Google Analytics 4: On the website and inside the iOS app, a copy of the usage events above is sent to Google Analytics 4, which works for us as a service provider. It receives the events without your name, email address or account ID. Google sets its own random identifier and works out an approximate location from your IP address. We set Google Analytics to deny advertising storage, ad user data and ad personalization, and we use it only to measure how the Service is used. It honors the analytics opt out.

Crash and error reports: When something goes wrong we collect a diagnostic report: the error message and technical trace, the screen you were on, the names of your last few in app actions, the app and device version, your browser type and your country. On iOS this includes crash and hang reports from Apple's on device MetricKit framework. These reports are linked to your account when you are signed in and honor the analytics opt out. If you use "Report a problem", we receive your message together with the same technical details. Because you asked us to, that report is sent even if you have opted out of analytics.

App updates on iOS: Our iOS app receives updates through Capgo. To do that, the app sends Capgo a random identifier created by the update software and stored on your device (it can remain after the app is reinstalled), the app and iOS version, update events, and reports of errors inside the app (the error message, where in the code it happened, the page address and browser details). This information is not linked to your account, is used to deliver and monitor updates, and is not affected by the analytics opt out.

App Store install attribution: On iOS we use Apple's AdServices framework to learn whether an install came from an Apple Search Ads campaign. The app sends a one time token to Apple and, if Apple confirms that an ad led to the install, we may store the campaign, ad group and keyword identifiers with your account. This is Apple's own attribution. It involves no third party ad networks, no tracking across apps, and no tracking permission prompt. It honors the analytics opt out.

Approximate location: We derive your approximate location from your IP address: country, region, city and the approximate coordinates of that area, plus your time zone. We store it with analytics and attribution records and on your profile, and use it for regional product analytics. This happens automatically and needs no permission. The iOS app does not ask for, and cannot collect, your precise location.

Precise location (desktop website only, optional, off by default): Mortgage rates are set state by state, so on the desktop website Lock Radar offers a "Use my location" button that fills in your state for you. Your browser asks for permission first, and you can decline. If you allow it, we store one set of coordinates on your profile to work out your state. We do not track your movements, keep a location history, or use location for advertising, and we never sell or share it. To remove the stored coordinates at any time, email us. Some state privacy laws treat precise location as sensitive personal information; we treat it that way and collect it only for this purpose. We never ask if you have opted out of analytics.

Notifications: If you turn on notifications we store the token your device issues (for the iOS app) or the push subscription your browser issues (for the website), together with the device type and browser details, so we can deliver the alerts you asked for. We also keep your in app notification history. To reach your device, notification content (for example a price alert, or the sender's handle and the first words of a message) passes through Apple's push service or your browser's push service. Turning notifications off in your device or browser settings stops delivery.

Widgets, Siri and sharing on iOS: The app saves the information your home screen and lock screen widgets display (for example top picks, the Lock Radar read, your Sim rank and portfolio summary, leaderboard handles and your watchlist movers) in storage shared only with our widget on your device. Widgets can also fetch public picks from our servers without identifying you. Siri shortcuts open parts of the app and send us nothing on their own. When you share a photo, link or text into Market Eyes Live from another app, it is kept on your device until the app picks it up, and a shared photo is sent only if you choose to send it in a chat. Widget data is cleared when you sign out.

Coach audio and GIF search: When you play the Coach's audio read, the text of that read (which describes your Sim account) is sent to Microsoft Azure AI Speech to create the audio, without your name or account ID. When you search for GIFs in chat, your search words are sent to Giphy through our servers, and the GIFs then load from Giphy or Tenor servers, which can see your IP address.

Desktop website extras: On the desktop website, some market data lookups (for example ticker searches and watchlist quotes) can pass through public web proxy services, which see your IP address and the symbols requested but no account details. If you use the Bring Your Own AI setting, your API key is kept only in your browser's session storage, and your browser sends requests with it directly to the AI provider you choose; the key is never sent to our servers or logged, and it is deleted when you close the tab.

Server, security and support records: Our hosting provider records standard request logs (IP address, browser type, the page or function requested, and the time). Our servers use your IP address to limit abuse (rate limiting); those records are not linked to your account. For the public MCP server, see the API Terms. When you email us, we keep the conversation. Our team keeps internal notes about accounts (such as signup source, activity level and support history) to help you and to improve the Service; these notes are not shared outside our team.

3. How We Use Your Information

We do not use your information for targeted advertising, we do not sell it, and we do not use it to make decisions that have legal or similarly significant effects on you.

4. What Other Members Can See

Your Sim positions and trades are not shown to other members unless you share them. Profile photos are stored at a public web address, so anyone who has the link can view them. Messages are visible to the members of the conversation and to authorized Market Eyes Live personnel when needed to operate community features, investigate a report, keep the Service safe or comply with the law. Some community accounts on leaderboards and in the Arena are operated by Market Eyes Live.

5. Third Party Services

We use the following providers to operate the Service. They process information for us under their own terms and privacy policies:

Each provider has its own privacy policy, and we encourage you to review them.

6. Data Storage and Security

Your account data is stored in Supabase's database infrastructure, and our providers may process information in the United States and other countries. We use row level security so members can reach only their own data and the conversations they belong to, and all data is sent over encrypted HTTPS connections. Access by our own team is limited to what is needed to run and support the Service. We keep backup copies of the database for disaster recovery.

We take reasonable measures to protect your information but cannot guarantee absolute security. If a breach affects your personal information, we will notify you as required by law.

7. Data Retention and Account Deletion

We keep account information for as long as your account is active, and other information only as long as we need it for the purposes above. Specific periods:

Deleting your account: You can delete your account in the iOS app and on the mobile website (menu, then Profile & preferences, then Danger zone, then Delete account) or on the desktop website (Profile & settings, then Account, then Delete account). You can also email us to ask for deletion. Deleting your account in the app or on the website permanently erases your account and its data right away: your sign in details, profile, watchlists, portfolio, Sim account and trades, messages and the photos and voice notes you sent, saved plans, preferences and usage records. If the erase is interrupted, anything left is erased within 24 hours. It cannot be undone. Deleting your account cancels a subscription billed on the website, but it does not cancel a subscription billed by Apple; cancel that in your Apple ID subscription settings. If you deleted your account before this change, when deletion kept a 360 day recovery window, your account is erased when that window ends, and until then you can still restore it by signing back in.

Some records can remain after an account is erased: a record of a subscription cancellation, which we keep for our financial records; records that payment providers (Apple, Stripe and RevenueCat) keep under their own policies; records that belong to other members too, such as duels, battles and conversations they took part in, results posted on the Arena board with your handle, and notifications other members received; notes our team made about your account; your email address on our product update email list, unless you ask us to remove it; crash and error reports and server logs until their normal retention period ends; usage events recorded before you signed up, which are tied only to a random device identifier; and backup copies until they expire. If you uploaded a profile photo, email us to have the image file removed as well.

8. Your Rights

Depending on where you live, you may have the right to:

To exercise these rights, email team@marketeyeslive.com. We may ask you to confirm your identity, usually by writing from the email address on your account. You can use an authorized agent. We will not treat you differently for exercising your rights.

9. Cookies & Local Storage

We use your browser's or device's local storage to keep you signed in, remember your settings and privacy choices, and cache information (such as your watchlist, portfolio, notifications and recent chat messages) so the Service loads quickly. When analytics are allowed, we set one first party cookie with a random identifier for up to a year, and Google Analytics sets its own analytics cookies. On the desktop and mobile websites, Stripe's payment script sets cookies to prevent fraud. We do not use advertising cookies. Clearing your browser's site data, or deleting the app, removes what is stored on your device.

10. Your Privacy Choices (Do Not Sell or Share)

Some state privacy laws (like the California Consumer Privacy Act) treat certain analytics sharing as "selling or sharing" personal information. We do not sell your personal information or share it for targeted advertising, but you can opt out of usage analytics at any time:

Opting out stops first party usage analytics, Google Analytics, automatic error reports, Apple Search Ads attribution and the analytics cookie, fully from your next page load or app launch. It does not stop the records we need to provide the Service, such as your account and the sign up source stored with it, your subscription, messages, Sim activity and server records of core actions, the approximate location stored on your profile, security and request logs, app update information sent to Capgo, or a "Report a problem" message you choose to send. One usage event, which stock you choose for a daily streak reward, can still be recorded on the website when analytics are off.

11. Additional Information for U.S. State Residents

In the last 12 months we collected these categories of personal information: identifiers (such as name, email address, phone number, account ID, device identifiers and IP address); commercial information (subscription and purchase history); internet and app activity (usage events, diagnostics and server logs); approximate geolocation, and precise geolocation only if you use "Use my location" on the desktop website; audio and visual information (photos and voice notes you send); professional information you choose to add (company, role, NMLS number); financial information you choose to add (portfolio positions and an investing amount range); the content of your messages; and inferences, such as internal activity tags on your account. We collect it from you, from your device, and from providers such as Apple, Google, RevenueCat and Stripe, for the purposes in Section 3, and keep it for the periods in Section 7. We disclose it only to the service providers in Section 5. We do not sell personal information or share it for cross context behavioral advertising, and we do not knowingly sell or share the information of anyone under 16. We use sensitive personal information (your account login, the contents of your messages, and precise geolocation if you provide it) only to provide the Service.

12. Additional Information for Europe, the UK and Canada

We process your information to perform our contract with you (your account, subscription and the features you use); for our legitimate interests in securing, supporting and improving the Service; with your consent, which you can withdraw at any time (usage analytics in the regions listed in Section 10, precise location, and marketing emails where consent is required); and to meet legal obligations. Your information is processed in the United States and other countries. Where the law requires a safeguard for those transfers, we rely on the safeguards our providers offer, such as standard contractual clauses. You may also complain to your local data protection authority.

13. Children's Privacy

Market Eyes Live is not intended for users under the age of 18. We do not knowingly collect personal information from minors.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top shows the latest version. We will notify users of significant changes by email or in the app. Continued use of the Service after changes take effect means you accept the updated policy.

15. Contact

For privacy questions or requests, contact us at team@marketeyeslive.com.