Ulta Beauty, Inc. (ULTA) Stock Rating & Analysis

Ulta Beauty is the largest specialized beauty retailer in the US, with more than 1,500 freestanding stores. It sells cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care (19%), and offers salon services such as hair, makeup, skin, and brow, which make up 4% of revenue and drive customer traffic. Outside the US, it operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland), franchised stores in Mexico, and a Middle East joint venture.