Home / Stock ratings / ULTA
Stock rating · Retail-Retail Stores, Nec
Ulta Beauty, Inc. (ULTA) Stock Rating & Analysis
As of October 8, 2026, MELANY rates Ulta Beauty, Inc. 58 out of 100 (Hold). Its highest factor score is earnings track record at 74, and its lowest is catalyst setup at 42.
MELANY ratingRated 2026-10-08ULTA · composite score
About Ulta Beauty, Inc.
Ulta Beauty is the largest specialized beauty retailer in the US, with more than 1,500 freestanding stores. It sells cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care (19%), and offers salon services such as hair, makeup, skin, and brow, which make up 4% of revenue and drive customer traffic. Outside the US, it operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland), franchised stores in Mexico, and a Middle East joint venture.
Rating as of 2026-10-08 · this is a dated snapshot; the live rating is in the app (Pro, free for 30 days). The price above updates in real time.
Why ULTA scores 58/100
ULTA's 8 factor scores run from 42 to 74, and 4 of them sit above its composite of 58. Here is how ULTA breaks down.
Whether the price looks cheap or expensive against earnings, growth, and peers.
Margins, returns on capital, and balance-sheet strength.
- Gross margin 41%
- ROE 46%
Direction and relative strength of the recent share-price trend.
History of beating or missing estimates, and where estimates are heading.
- Beat EPS estimates 3 of last 4 quarters
- Avg EPS beat +5%
What Wall Street price targets and revisions are signalling.
Near-term events that could move the stock.
Upside weighed against volatility and drawdown risk.
How the current rate and market regime suits this kind of company.
Key risks for ULTA
- No specific company-level red flags detected, monitor macro regime changes
Sector and theme context
Ulta Beauty, Inc. sits in the Consumer discretionary cycle theme, which MELANY currently rates 11/100 for strength. Theme strength feeds ULTA's momentum and catalyst factors above.
Tracking ULTA
Ulta Beauty, Inc. rates Hold right now, so MELANY is not flagging a fresh entry. Add ULTA to a watchlist in the app to follow its rating; an alert the moment it changes is part of Pro, free for 30 days.
How MELANY rates ULTA
MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Ulta Beauty, Inc.'s 58/100 reflects mature factor weighting for its profile.
Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.
Frequently asked questions about ULTA
Is Ulta Beauty, Inc. (ULTA) a buy?
As of 2026-10-08, MELANY rated Ulta Beauty, Inc. Hold with a composite score of 58/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.
What is Ulta Beauty, Inc.'s MELANY score?
Ulta Beauty, Inc. (ULTA) has a MELANY composite score of 58/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, macro fit.
How is the ULTA stock rating calculated?
MELANY scores ULTA from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.
Should I buy Ulta Beauty, Inc. stock?
That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Ulta Beauty, Inc. (ULTA) Hold with a composite of 58/100 as of 2026-10-08. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.
What is the ULTA stock price forecast?
MELANY does not publish price targets or forecasts for ULTA. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 58/100 across eight factors for Ulta Beauty, Inc., and re-scores automatically as new price, earnings, and fundamental data arrive.
Is ULTA stock overvalued or undervalued?
MELANY's valuation factor currently reads 46/100 for Ulta Beauty, Inc., where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives ULTA's read.
What price should I buy ULTA at?
MELANY is not flagging a fresh entry for ULTA at its current Hold rating, so there is no entry zone to publish right now. Add ULTA to a watchlist in the app to follow it; an alert the moment the rating changes is part of Pro, free for 30 days.
What are the risks of buying ULTA stock?
The top risks MELANY currently flags for Ulta Beauty, Inc.: No specific company-level red flags detected, monitor macro regime changes. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.
Is Ulta Beauty, Inc. a good long-term investment?
For long-term durability the two factors that matter most are business quality, which MELANY scores 67/100 for Ulta Beauty, Inc., and earnings track record, at 74/100. The 58/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.
Will ULTA stock go up?
Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 49/100 for ULTA right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.
How current is this ULTA rating?
The rating on this page is a snapshot of MELANY's read as of 2026-10-08. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores ULTA continuously as new price, earnings, and fundamental data arrive, and the current rating is in the app (Pro, free for 30 days).
How this rating works
Market Eyes Live
Every rating graded in public, ULTA included
MELANY scores more than 11,000 U.S. stocks and ETFs, PRISM ranks conviction and APEX writes the plan with one entry zone. Free to start on iOS and the web.