MELANY's data-driven read on Tencent Music Entertainment Group.
Tencent Music is the largest online music streaming platform in China, formed in 2016 through the merger of QQ Music, Kuwo Music, and Kugou Music; its largest shareholder, Tencent, holds over 50% of the shares and more than 90% of the voting rights. In addition to streaming, the company earns revenue from offerings such as podcasts, livestreaming, concerts, and karaoke.
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