MELANY's data-driven read on SoFi Technologies, Inc. · Finance Services.
SoFi, founded in 2011 and based in San Francisco, began in student loan refinancing and has since added personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. Operating only through its app and website, it aims to be a one-stop shop for clients' finances, and via its 2020 acquisition of Galileo it also provides payment and account services for debit cards and digital banking.
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