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Stock rating · Cable & Other Pay Television Services
Roku, Inc. Class A (ROKU) Stock Rating & Analysis
As of October 14, 2026, MELANY rates Roku, Inc. Class A 61 out of 100 (Hold). Its highest factor score is earnings track record at 92, and its lowest is risk-adjusted profile at 25.
MELANY ratingRated 2026-10-14ROKU · composite score
About Roku, Inc. Class A
Roku lets consumers stream television programming and ran 145 billion streaming hours in 2025. According to the company, it is the leading streaming operating system in the US, reaching more than half of US broadband households. Its operating system runs on streaming players and TVs that Roku sells, as well as on connected TVs from other manufacturers that license Roku's name and software.
Rating as of 2026-10-14 · this is a dated snapshot; the live rating is in the app (Pro, free for 30 days). The price above updates in real time.
How ROKU's rating has moved
- +1Past week, since Oct 7: score rose 1 point to 61.
- +3Past four weeks, since Sep 16: score rose 3 points to 61.
Weekly points: Sep 16: 58 · Sep 23: 59 · Sep 30: 60 · Oct 7: 60 · Oct 14: 61 (this page).
From MELANY's own dated rating record. A tier change is reported as a move between named tiers; the score carries the direction.
Why ROKU scores 61/100
ROKU's 8 factor scores run from 25 to 92, and 3 of them sit above its composite of 61. Here is how ROKU breaks down.
Whether the price looks cheap or expensive against earnings, growth, and peers.
- Forward P/E 38.5x, earnings growth accelerating
- PEG ratio 0.59 (< 1 = undervalued)
Margins, returns on capital, and balance-sheet strength.
- Gross margin 45%
Direction and relative strength of the recent share-price trend.
- 50-day MA above 200-day (golden cross zone)
History of beating or missing estimates, and where estimates are heading.
- Beat EPS estimates 4 of last 4 quarters
- Avg EPS beat +85%
- Earnings in 23 days (strong beat history)
What Wall Street price targets and revisions are signalling.
Near-term events that could move the stock.
- Earnings in 23 days
Upside weighed against volatility and drawdown risk.
How the current rate and market regime suits this kind of company.
How ROKU compares
As of October 14, 2026, Roku, Inc. Class A ranks 3rd of the 3 companies with a MELANY rating page in its SEC industry group (Cable & Other Pay Television Services), where the average score is 64.
Key risks for ROKU
- High beta 2.1, amplifies market drawdowns 1.8x+ in selloffs
- Trading near 52-week high, limited upside without new positive catalyst
Sector and theme context
Roku, Inc. Class A sits in the Communication services theme, which MELANY currently rates 7/100 for strength. Theme strength feeds ROKU's momentum and catalyst factors above.
Tracking ROKU
Roku, Inc. Class A rates Hold right now, so MELANY is not flagging a fresh entry. Add ROKU to a watchlist in the app to follow its rating; an alert the moment it changes is part of Pro, free for 30 days.
How MELANY rates ROKU
MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Roku, Inc. Class A's 61/100 reflects mature factor weighting for its profile.
Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.
Frequently asked questions about ROKU
Is Roku, Inc. Class A (ROKU) a buy?
As of 2026-10-14, MELANY rated Roku, Inc. Class A Hold with a composite score of 61/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.
What is Roku, Inc. Class A's MELANY score?
Roku, Inc. Class A (ROKU) has a MELANY composite score of 61/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, macro fit.
How is the ROKU stock rating calculated?
MELANY scores ROKU from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.
Should I buy Roku, Inc. Class A stock?
That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Roku, Inc. Class A (ROKU) Hold with a composite of 61/100 as of 2026-10-14. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.
What is the ROKU stock price forecast?
MELANY does not publish price targets or forecasts for ROKU. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 61/100 across eight factors for Roku, Inc. Class A, and re-scores automatically as new price, earnings, and fundamental data arrive.
Is ROKU stock overvalued or undervalued?
MELANY's valuation factor currently reads 31/100 for Roku, Inc. Class A, where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives ROKU's read.
What price should I buy ROKU at?
MELANY is not flagging a fresh entry for ROKU at its current Hold rating, so there is no entry zone to publish right now. Add ROKU to a watchlist in the app to follow it; an alert the moment the rating changes is part of Pro, free for 30 days.
What are the risks of buying ROKU stock?
The top risks MELANY currently flags for Roku, Inc. Class A: High beta 2.1, amplifies market drawdowns 1.8x+ in selloffs; Trading near 52-week high, limited upside without new positive catalyst. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.
Is Roku, Inc. Class A a good long-term investment?
For long-term durability the two factors that matter most are business quality, which MELANY scores 58/100 for Roku, Inc. Class A, and earnings track record, at 92/100. The 61/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.
Will ROKU stock go up?
Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 70/100 for ROKU right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.
How current is this ROKU rating?
The rating on this page is a snapshot of MELANY's read as of 2026-10-14. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores ROKU continuously as new price, earnings, and fundamental data arrive, and the current rating is in the app (Pro, free for 30 days).
How this rating works
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