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Stock rating · Dolls & Stuffed Toys

Mattel, Inc. (MAT) Stock Rating & Analysis

As of November 12, 2026, MELANY rates Mattel, Inc. 60 out of 100 (Hold). Its highest factor score is risk-adjusted profile at 75, and its lowest is catalyst setup at 36.

MELANY ratingRated 2026-11-12

MAT · composite score

60/100
Hold
Nov 12
Rating date
Live price in the app →
Quality52
Momentum63
Risk-adjusted75
Source basis SEC filings and live market dataDated snapshot

About Mattel, Inc.

Mattel manufactures and markets toy products sold to wholesale partners and direct to retail customers. Its products for children and families include toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Its owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl.

Rating as of 2026-11-12 · this is a dated snapshot; the live rating and the live price are in the app (the rating is part of Pro, free for 30 days).

Why MAT scores 60/100

MAT's 8 factor scores run from 36 to 75, and 4 of them sit above its composite of 60. Here is how MAT breaks down.

Valuation73/100

Whether the price looks cheap or expensive against earnings, growth, and peers.

  • P/E 12.0x vs sector 21.0x median
Business quality52/100

Margins, returns on capital, and balance-sheet strength.

  • Gross margin 47%
  • ROE 20%
Price momentum63/100

Direction and relative strength of the recent share-price trend.

  • Price +6.6% above 50-day MA
Earnings track record68/100

History of beating or missing estimates, and where estimates are heading.

  • Avg EPS beat +5%
Analyst sentiment48/100

What Wall Street price targets and revisions are signalling.

Catalyst setup36/100

Near-term events that could move the stock.

Risk-adjusted profile75/100

Upside weighed against volatility and drawdown risk.

Macro fit50/100

How the current rate and market regime suits this kind of company.

Key risks for MAT

  • Short interest 15% of float, high volatility risk on news

Sector and theme context

Mattel, Inc. sits in the Consumer discretionary cycle theme, which MELANY currently rates 52/100 for strength. Theme strength feeds MAT's momentum and catalyst factors above.

Tracking MAT

Mattel, Inc. rates Hold right now, so MELANY is not flagging a fresh entry. Add MAT to a watchlist in the app to follow its rating; an alert the moment it changes is part of Pro, free for 30 days.

How MELANY rates MAT

MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Mattel, Inc.'s 60/100 reflects mature factor weighting for its profile.

Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.

Frequently asked questions about MAT

Is Mattel, Inc. (MAT) a buy?

As of 2026-11-12, MELANY rated Mattel, Inc. Hold with a composite score of 60/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.

Should I buy Mattel, Inc. stock?

That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Mattel, Inc. (MAT) Hold with a composite of 60/100 as of 2026-11-12. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.

What is the MAT stock price forecast?

MELANY does not publish price targets or forecasts for MAT. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 60/100 across eight factors for Mattel, Inc., and re-scores automatically as new price, earnings, and fundamental data arrive. What it does read for MAT as of 2026-11-12: its analyst sentiment factor is 48/100, and its price momentum factor is 63/100.

Is MAT stock overvalued or undervalued?

MELANY's valuation factor currently reads 73/100 for Mattel, Inc., where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives MAT's read.

What price should I buy MAT at?

MELANY is not flagging a fresh entry for MAT at its current Hold rating, so there is no entry zone to publish right now. Add MAT to a watchlist in the app to follow it; an alert the moment the rating changes is part of Pro, free for 30 days.

What are the risks of buying MAT stock?

The top risks MELANY currently flags for Mattel, Inc.: Short interest 15% of float, high volatility risk on news. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.

Is Mattel, Inc. a good long-term investment?

For long-term durability the two factors that matter most are business quality, which MELANY scores 52/100 for Mattel, Inc., and earnings track record, at 68/100. The 60/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.

Will MAT stock go up?

Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 63/100 for MAT right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.

How current is this MAT rating?

The rating on this page is a snapshot of MELANY's read as of 2026-11-12, and the score is not recomputed on this page. MELANY re-scores MAT as new price, earnings, and fundamental data arrive; the current rating and the live price are in the app (the rating is part of Pro, free for 30 days).

How this rating works

Market Eyes Live

Every rating graded in public, MAT included

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