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Stock rating · Motorcycles, Bicycles & Parts
Harley-Davidson, Inc. (HOG) Stock Rating & Analysis
As of October 13, 2026, MELANY rates Harley-Davidson, Inc. 64 out of 100 (Hold). Its highest factor score is catalyst setup at 99, and its lowest is business quality at 38.
MELANY ratingRated 2026-10-13HOG · composite score
About Harley-Davidson, Inc.
Harley-Davidson is a global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, plus related merchandise, parts, and accessories. In recent years it has moved into adventure touring with its Pan America model, into electric with the LiveWire brand, and back into smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, offers wholesale financing to dealers and retail financing and insurance brokerage services to customers.
Rating as of 2026-10-13 · this is a dated snapshot; the live rating is in the app (Pro, free for 30 days). The price above updates in real time.
Why HOG scores 64/100
HOG's 8 factor scores run from 38 to 99, and 3 of them sit above its composite of 64. Here is how HOG breaks down.
Whether the price looks cheap or expensive against earnings, growth, and peers.
- P/E 15.3x vs sector 21.0x median
Margins, returns on capital, and balance-sheet strength.
Direction and relative strength of the recent share-price trend.
- 50-day MA above 200-day (golden cross zone)
History of beating or missing estimates, and where estimates are heading.
- Beat EPS estimates 3 of last 4 quarters
- Avg EPS beat +7%
- Earnings in 16 days (strong beat history)
What Wall Street price targets and revisions are signalling.
Near-term events that could move the stock.
- Earnings in 16 days
Upside weighed against volatility and drawdown risk.
How the current rate and market regime suits this kind of company.
Key risks for HOG
- Short interest 28% of float, high volatility risk on news
- Trading near 52-week high, limited upside without new positive catalyst
Sector and theme context
Harley-Davidson, Inc. sits in the Consumer discretionary cycle theme, which MELANY currently rates 9/100 for strength. Theme strength feeds HOG's momentum and catalyst factors above.
Tracking HOG
Harley-Davidson, Inc. rates Hold right now, so MELANY is not flagging a fresh entry. Add HOG to a watchlist in the app to follow its rating; an alert the moment it changes is part of Pro, free for 30 days.
How MELANY rates HOG
MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. Harley-Davidson, Inc.'s 64/100 reflects mature factor weighting for its profile.
Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.
Frequently asked questions about HOG
Is Harley-Davidson, Inc. (HOG) a buy?
As of 2026-10-13, MELANY rated Harley-Davidson, Inc. Hold with a composite score of 64/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.
What is Harley-Davidson, Inc.'s MELANY score?
Harley-Davidson, Inc. (HOG) has a MELANY composite score of 64/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, macro fit.
How is the HOG stock rating calculated?
MELANY scores HOG from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.
Should I buy Harley-Davidson, Inc. stock?
That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates Harley-Davidson, Inc. (HOG) Hold with a composite of 64/100 as of 2026-10-13. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.
What is the HOG stock price forecast?
MELANY does not publish price targets or forecasts for HOG. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 64/100 across eight factors for Harley-Davidson, Inc., and re-scores automatically as new price, earnings, and fundamental data arrive.
Is HOG stock overvalued or undervalued?
MELANY's valuation factor currently reads 63/100 for Harley-Davidson, Inc., where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives HOG's read.
What price should I buy HOG at?
MELANY is not flagging a fresh entry for HOG at its current Hold rating, so there is no entry zone to publish right now. Add HOG to a watchlist in the app to follow it; an alert the moment the rating changes is part of Pro, free for 30 days.
What are the risks of buying HOG stock?
The top risks MELANY currently flags for Harley-Davidson, Inc.: Short interest 28% of float, high volatility risk on news; Trading near 52-week high, limited upside without new positive catalyst. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.
Is Harley-Davidson, Inc. a good long-term investment?
For long-term durability the two factors that matter most are business quality, which MELANY scores 38/100 for Harley-Davidson, Inc., and earnings track record, at 77/100. The 64/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.
Will HOG stock go up?
Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 71/100 for HOG right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.
How current is this HOG rating?
The rating on this page is a snapshot of MELANY's read as of 2026-10-13. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores HOG continuously as new price, earnings, and fundamental data arrive, and the current rating is in the app (Pro, free for 30 days).
How this rating works
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