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e.l.f. Beauty, Inc. (ELF) Stock Rating & Analysis
As of October 13, 2026, MELANY rates e.l.f. Beauty, Inc. 73 out of 100 (Highest Conviction). Its highest factor score is earnings track record at 92, and its lowest is valuation at 40.
MELANY ratingRated 2026-10-13ELF · composite score
Why ELF scores 73/100
ELF's 8 factor scores run from 40 to 92, and 3 of them sit above its composite of 73. Here is how ELF breaks down.
Whether the price looks cheap or expensive against earnings, growth, and peers.
- Forward P/E 28.0x, earnings growth accelerating
Margins, returns on capital, and balance-sheet strength.
- Gross margin 71%
Direction and relative strength of the recent share-price trend.
- Price +7.7% above 50-day MA
- 50-day MA above 200-day (golden cross zone)
History of beating or missing estimates, and where estimates are heading.
- Beat EPS estimates 4 of last 4 quarters
- Avg EPS beat +60%
- Earnings in 22 days (strong beat history)
What Wall Street price targets and revisions are signalling.
- Institutional net buying +10.5%
Near-term events that could move the stock.
- Earnings in 22 days
Upside weighed against volatility and drawdown risk.
How the current rate and market regime suits this kind of company.
Key risks for ELF
- Trailing P/E 110x, priced for sustained growth, any miss could de-rate hard
Sector and theme context
e.l.f. Beauty, Inc. sits in the Consumer staples (defensive) theme, which MELANY currently rates 15/100 for strength. Theme strength feeds ELF's momentum and catalyst factors above.
ELF trade plan (Pro)
MELANY has a full position plan for e.l.f. Beauty, Inc.: a smart entry zone, an alert level, position sizing, and quarterly review triggers. It is part of Market Eyes Pro, and the first 30 days are free.
How MELANY rates ELF
MELANY is a rules-based engine that scores every stock from 0 to 100 across eight weighted factors, then re-scores as new price, earnings, and fundamental data arrive. e.l.f. Beauty, Inc.'s 73/100 reflects speculative factor weighting for its profile. Position framework managed by score-based check-ins, not a fixed holding period.
Ratings are algorithmic and change with the data. They are research and education, not personalized investment advice.
Frequently asked questions about ELF
Is e.l.f. Beauty, Inc. (ELF) a buy?
As of 2026-10-13, MELANY rated e.l.f. Beauty, Inc. Highest Conviction with a composite score of 73/100. That is a dated snapshot, not the live rating, and it is an algorithmic reading built from eight factors rather than personalized investment advice. Review the factor breakdown above and the disclaimer below before making any decision.
What is e.l.f. Beauty, Inc.'s MELANY score?
e.l.f. Beauty, Inc. (ELF) has a MELANY composite score of 73/100, combining valuation, business quality, price momentum, earnings track record, analyst sentiment, catalyst setup, risk-adjusted profile, macro fit.
How is the ELF stock rating calculated?
MELANY scores ELF from 0 to 100 across eight weighted factors using live market and fundamental data, then refreshes the rating automatically as new data arrives.
Should I buy e.l.f. Beauty, Inc. stock?
That decision is yours; Market Eyes Live does not give buy or sell advice. What the data says: MELANY rates e.l.f. Beauty, Inc. (ELF) Highest Conviction with a composite of 73/100 as of 2026-10-13. The factor breakdown above shows what is driving that, which is a better basis for a decision than any one-word verdict.
What is the ELF stock price forecast?
MELANY does not publish price targets or forecasts for ELF. Predicting a future price is exactly the kind of false precision the confidence framework avoids. Instead it scores today's setup, 73/100 across eight factors for e.l.f. Beauty, Inc., and re-scores automatically as new price, earnings, and fundamental data arrive.
Is ELF stock overvalued or undervalued?
MELANY's valuation factor currently reads 40/100 for e.l.f. Beauty, Inc., where a higher score means the price looks more attractive on that measure. Scores in the 70s and above read as attractively priced, the mid range as roughly fair, and low scores as stretched. The factor breakdown above shows what drives ELF's read.
What price should I buy ELF at?
Rather than chasing the current price, MELANY computes a smart entry zone for ELF: the price area where risk and reward actually favor a new position, plus an alert level and position sizing. The exact levels are part of Market Eyes Pro, which starts with a 30-day free trial.
What are the risks of buying ELF stock?
The top risks MELANY currently flags for e.l.f. Beauty, Inc.: Trailing P/E 110x, priced for sustained growth, any miss could de-rate hard. The rating on this page already weighs these against the bullish factors; see the risk-adjusted profile score in the breakdown above.
Is e.l.f. Beauty, Inc. a good long-term investment?
For long-term durability the two factors that matter most are business quality, which MELANY scores 59/100 for e.l.f. Beauty, Inc., and earnings track record, at 92/100. The 73/100 composite blends those with six shorter-horizon factors. Durable quality at a fair price is the long-term case to test; this is research, not personalized investment advice.
Will ELF stock go up?
Nobody can promise a stock's direction, and Market Eyes Live does not predict prices. The measurable part: MELANY's price momentum factor reads 83/100 for ELF right now, and the catalyst setup factor tracks whether near-term events could move it. Both re-score automatically as the data changes.
How current is this ELF rating?
The rating on this page is a snapshot of MELANY's read as of 2026-10-13. The price shown updates live, but the score is not recomputed on this page. MELANY re-scores ELF continuously as new price, earnings, and fundamental data arrive, and the current rating is in the app (Pro, free for 30 days).
How this rating works
Market Eyes Live
Every rating graded in public, ELF included
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