MELANY's data-driven read on Deere & Company · Farm Machinery & Equipment.
Deere is the world's leading maker of agricultural equipment and a major producer of construction machinery, organized into four reporting segments: production & precision agriculture (PPA), small agriculture & turf (SAT), construction & forestry (CF), and financial services (FS), its captive finance subsidiary. PPA is by far the largest contributor to sales and profits. By geography, sales are 60% US/Canada, 17% Europe, 14% Latin America, and 9% rest of the world.
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