MELANY's data-driven read on Applovin Corporation Class A · Services-Computer Programming, Data Processing, Etc..
AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange between the two. About 80% of its revenue comes from the DSP, AppDiscovery, with the remainder from the SSP, Max. Its primary tool for future growth is AXON 2, an ad optimizer within the DSP that lets advertisers place ads according to specified return thresholds.
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